How Conservative Meme to Protest Emblem: The Surprising Transformation of the Amphibian
This resistance won't be televised, yet it might possess amphibious toes and large eyes.
Additionally, it could include the horn of a unicorn or a chicken's feathers.
Whilst protests against the administration continue in US cities, demonstrators are adopting the spirit of a neighborhood dress-up party. They've offered salsa lessons, distributed treats, and performed on unicycles, while police observe.
Blending comedy and political action – a tactic social scientists term "tactical frivolity" – has historical precedent. However, it has emerged as a hallmark of US demonstrations in recent years, embraced by all sides of the political spectrum.
One particular emblem has proven to be especially powerful – the frog. It began after recordings of an encounter between a protester in an inflatable frog and ICE agents in Portland, Oregon, spread online. And it has since spread to protests nationwide.
"A great deal going on with that small frog costume," states an expert, a professor at UC Davis and a Guggenheim Fellow who studies performance art.
The Path From Pepe to Portland
It's hard to discuss protests and frogs without talking about Pepe, an illustrated figure embraced by far-right groups during a previous presidential campaign.
Initially, when the meme initially spread on the internet, people used it to signal specific feelings. Subsequently, its use evolved to express backing for a candidate, including one notable meme shared by the candidate himself, depicting the frog with recognizable attire and hairstyle.
The frog was also portrayed in certain internet forums in offensive ways, as a historical dictator. Users exchanged "rare Pepes" and established digital currency using its likeness. Its famous line, "feels good, man", was used a shared phrase.
Yet Pepe didn't start out as a political symbol.
Matt Furie, the illustrator, has stated about his distaste for how the image has been used. Pepe was supposed to be simply a "chill frog-dude" in this artist's universe.
The frog first appeared in comic strips in the mid-2000s – apolitical and best known for a quirky behavior. In 'Feels Good Man', which follows the creator's attempt to wrest back control of his work, he explained the character came from his experiences with companions.
As he started out, Mr Furie experimented with uploading his work to new websites, where other users began to copy, alter, and reinterpret his character. As its popularity grew into fringe areas of online spaces, the creator sought to reject the frog, including ending its life in a final panel.
But Pepe lived on.
"It shows that creators cannot own symbols," states Prof Bogad. "They transform and be reclaimed."
For a long time, the association of Pepe resulted in amphibian imagery were largely associated with conservative politics. This shifted on a day in October, when a confrontation between a protestor wearing a blow-up amphibian suit and an immigration officer in Portland, Oregon went viral.
This incident occurred shortly after a directive to deploy the National Guard to the city, which was called "a warzone". Demonstrators began to congregate outside a facility, just outside of an ICE office.
Emotions ran high and an agent used a chemical agent at a protester, aiming directly into the opening of the costume.
Seth Todd, the man in the costume, reacted humorously, stating he had tasted "something milder". Yet the footage spread everywhere.
The frog suit fit right in for Portland, renowned for its quirky culture and left-wing protests that embrace the ridiculous – public yoga, 80s-style aerobics lessons, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."
This symbol even played a role in the ensuing legal battle between the federal government and the city, which claimed the deployment was unlawful.
Although a ruling was issued in October that the president was within its rights to send personnel, one judge dissented, referencing in her ruling the protesters' "known tendency for donning inflatable costumes while voicing opposition."
"Some might view the court's opinion, which adopts the description of Portland as a war zone, as simply ridiculous," the dissenting judge wrote. "However, this ruling has serious implications."
The order was halted by courts just a month later, and personnel are said to have left the area.
However, by that time, the frog was now a powerful anti-administration symbol for progressive movements.
The inflatable suit was spotted nationwide at No Kings protests recently. Frogs appeared – and unicorns and axolotls and dinosaurs – in major US cities. They were in rural communities and big international cities like Tokyo and London.
The inflatable suit was in high demand on major websites, and became more expensive.
Mastering the Visual Story
What connects both frogs together – lies in the relationship between the silly, innocent image and a deeper political meaning. This concept is "tactical frivolity."
The strategy is based on what the professor calls the "irresistible image" – frequently absurd, it's a "appealing and non-threatening" performance that draws focus to a cause without obviously explaining them. This is the goofy costume you wear, or the meme you share.
The professor is both an expert on this topic and a veteran practitioner. He's written a book on the subject, and taught workshops around the world.
"You could go back to historical periods – when people are dominated, absurd humor is used to speak the truth indirectly and still have a layer of protection."
The theory of such tactics is three-fold, Mr Bogad explains.
When protesters take on authority, a silly costume {takes control of|seizes|influences